Well, if your answer is yes, go on reading the article. As you are aware that, Digital Deepak is popular in the marketing world, this article will provide you with the best insights of Marketing from the Digital Deepal Internship Program. You can also apply for the Internship Program here and gain expertise in Digital Marketing.
Learn about the Fundamentals of Marketing, the importance of communication for marketing, Digital Marketing vs traditional marketing, CATT marketing funnel, and framework, How to choose the right niche, Integrated Digital Marketing, and Personal Branding – Mass Trust Blueprint.
Marketing is based on science and not creativity.
Marketing is the process of interesting potential customers and clients in your products and/or services and persuading them to choose them over those of your competitors.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”. – Peter F. Drucker.
Marketing includes advertising, selling, and delivering products to consumers or others.
Let’s begin with the basic fundamentals of Marketing.
The fundamentals of marketing :
- Marketing starts even before the product is created. It begins with understanding customers’ needs, pain points, and what is in the customers’ minds. If you create a product or service considering these, your product or service sells by itself.
- In order to identify your customer’s needs, it is important that you communicate with them.
- Marketing is effective by sending the right message, to the right person at the right time.
- The main aim of marketing is to build trust in the customers for your brand.
- When customers trust, your brand is built, hence gradually it captures a position in the minds of the consumers such that whenever they think of the specific product, your brand comes in their minds (Eg: iPhone).
- Once you have built a strong brand the requirement for marketing reduces.
- Marketing is a continuous process, it does not end with the transaction. Marketing happens before creating the product, during sales, and after the conversion.
- The quality of your product has to be good else all the efforts of marketing go in vain.
In order to educate your customers about your products or services effectively, it is necessary to have good communication. Below are a few points to keep in mind while communicating with your consumer.
Checkout few Basics of Marketing.
Importance of communication for Marketing :
If you have a good product, and if you communicate well about your products & service, then the product will sell itself.
Good communication doesn’t mean seasoned English and vocabulary. You should be able to transfer your thoughts effectively.
Write like you talk to your clients, join the conversation. Ask a question that is already in their minds. Only if you understand your target audience well you will be able to gauge what’s running in their mind. For this, you need to constantly communicate with your customers.
Good marketing is all about good communication.
Now let’s understand the two types of marketing.
Digital marketing vs. Traditional marketing :
Traditional marketing is ideal for generic products that require wide targeting, hence reaching a larger audience. Example: Print Ads, radio, TV, outdoor ads such as billboards.
In traditional marketing, there is no direct interaction with the consumer but with masses, and no way to analyze the success of the ad.
On the other hand, digital marketing is the best way to reach the appropriate audience for the product, interaction with the customer is personalized, the effectiveness of the ad can be measured by Google Analytics and on social media through likes, comments, and shares. Digital marketing is also cost-effective.
Checkout a few FREE Online Courses on Digital Marketing.
Now that we know the two different marketing types. It is essential to know how to do marketing effectively.
The success of marketing is when the conversion ratio is high, and to achieve this it is important to follow a specific framework. Let’s have a look at the CATT marketing funnel & framework designed for the marketing.
CATT Marketing Funnel :
The CATT Marketing Funnel & Framework
C – Content: Create a useful, valuable, and informative content that attracts people and educates. Content can be in the form of blogs, posts, white papers, videos, live webinars, lead magnets, etc.
A – Attention: After creating content, it has to be published to drive traffic using SEO, Social Media, Paid Ads, Referrals, and Email Marketing.
T – Trust: Once traffic is driven to your content, it is necessary to build trust in your audience which encourages them to transact with your brand. Constantly, communicate with your audience in a personalized manner through marketing automation, retargeting, and trip wire.
T – Transaction: Leads convert to customers once trust is built and sales happen naturally. However, to accomplish this you need to have sales calls, webinars, sales letters, etc.
Applying the CATT funnel to your niche is the formula to generate wealth.
Wealth = n^ CATT
Using Digital marketing while applying your CATT funnel the road to success. Digital marketing is a combination of various components, which are integrated and depend on each other. Let’s learn about the concept.
Integrated Digital Marketing :
The first step towards marketing your product is to create valuable content, next drive traffic to your free valuable content by publishing it through paid ads.
Paid ads fetch email ids of the interested audience, hence begins email marketing to interact with the leads and build trust.
Once a customer trusts your brand, conversion, and sales happen naturally.
Similar to Paid Ads, SEO, and Social Media is used to market your content.
These components interconnect and the entire process continues.
While you are marketing it is important that you market yourself to influence people and have an authority in your industry.
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time”. – Ann Handley.
Personal Branding: MassTrust Blueprint :
Personal branding is the way in which you portray yourself and your skills to the world. It’s all about how you want the world to see and perceive you.
Personal branding is vital as you influence public perception of you to position your authority in the industry, elevating your credibility, differentiating from the competition, and advancing successfully in your niche.
People like to hear or converse with a person and not a company logo. Mention yourself in your blogs or any content that you publish.
Always mention your story so people can remember you well.
A personal brand can give rise to many brands with influence, in the initial stages personal brand is bigger than its own brands. (Example Elon Musk has a bigger following than SpaceX and Tesla).
Although at later stages, the companies owned may become bigger than the personal brand.
A personal brand can neither be invested nor be sold however its influence can give rise to many brands, hence never ignore the power of personal branding.
Get more insights on Personal Branding.
Now that you have gained ample knowledge in marketing, it is time you apply all this in your career/business and succeed and be popular in the world of marketing.
Checkout the below interesting articles for more information on Digital Marketing:
- Top 10 Digital Marketing Companies in India – by Imran
- 6 Killer Content Marketing Strategies for Small Businesses – by Durga Prasad Bolloju
- Deep understanding of SEO basics in 2020 – SVN Prasad